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Elvis Quotes |
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"I wouldn't call any art bad, though there's a lot of it I don't get. I
like realism...though I can admire a good house paintin' job." - On Art |
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An American Phenomenon
Elvis Presley is widely credited with bringing rock and roll into
mainstream culture. According to Rolling Stone magazine "it was Elvis
who made rock 'n' roll the international language of pop." A PBS
documentary once described Presley as "an American music giant of the
20th century who singlehandedly changed the course of music and culture
in the mid-1950s." [1]. His recordings, dance moves, attitude and
clothing came to be seen as embodiments of rock and roll. Presley sang
both hard driving rockabilly and rock and roll dance songs and ballads,
laying a commercial foundation upon which other rock and roll musicians
would build. African-American performers like Little Richard and Chuck
Berry came to national prominence after Presley's acceptance among mass
audiences of white teenagers. Singers like Jerry Lee Lewis, the Everly
Brothers, Buddy Holly, Roy Orbison and others immediately followed in
his wake, leading John Lennon to later observe, "Before Elvis, there
was nothing."
 Elvis Presley at the Mississippi-Alabama State Fair, 1956
Teenagers came to Presley's concerts in unprecedented numbers. When he
performed at the Mississippi-Alabama Fair in 1956 a hundred National
Guardsmen surrounded the stage to control crowds of excited fans. When
municipal politicians began denying permits for Presley appearances
teens piled into cars and traveled elsewhere to see him perform. It
seemed as if the more adults tried to stop it, the more teenagers
across North America insisted on having what they wanted. When adult
programmers announced they would not play Presley's music on their
radio stations (some because God told them it was sexually suggestive
Devil music, others saying it was southern "nigger" music) the economic
power of that generation became evident when they tuned in any radio
station playing Elvis records. In an industry already shifting to
all-music formats in reaction to television, profit-conscious radio
station owners learned hard lessons when sponsors bought advertising
time on new rock and roll stations reaching enormous markets at night
with clear channel signals from AM broadcasts.
During the 1950s post-WWII economic boom in the United States, many
parents were able to give their teenaged children much higher weekly
allowances, signalling a shift in the buying power and purchasing
habits of teens. During the 1940s bobby soxers had idolized Frank
Sinatra but the buyers of his records were mostly between the ages of
eighteen and twenty-two. Presley triggered a juggernaut of demand for
his records by near-teens and early teens aged ten, twelve, thirteen
and up.
 At the 1956 Mississippi-Alabama State Fair Presley's overwhelming appeal was to girls. Many boys adapted his look
to attract them. Along with Elvis' ducktail haircut, the demand for
black slacks and loose, open-necked shirts resulted in new lines of
clothing for teenaged boys. In 1956 America, birthday and Christmas
gifts were often music or even Elvis related. A girl might get a pink
portable 45 rpm record player for her bedroom. Meanwhile American
teenagers began buying newly available portable transistor radios [2]
and listened to rock 'n' roll on them (helping to propel that fledgling
industry from an estimated 100,000 units sold in 1955 to 5,000,000
units by the end of 1958). Teens were asserting more independence and
Elvis Presley became a national symbol of their parents' consternation.
Presley's impact on the American youth consumer market was noted on the
front page of The Wall Street Journal on December 31, 1956 when future
Pulitzer Prize-winning business journalist Louis M. Kohlmeier wrote,
"Elvis Presley today is a business," and reported on the singer's
record and merchandise sales (this may have been the first time a
journalist described an entertainer as a business). Half a century
later, historian Ian Brailsford (University of Auckland, New Zealand)
commented, "The phenomenal success of Elvis Presley in 1956 convinced
many doubters of the financial opportunities existing in the youth
market."[From Wikipedia, the free encyclopedia ]
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Elvis Trivia |
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Billboard's Joel Whitburn declared Presley the "#1 act of the Rock
era", beating out The Beatles, based upon his dominance of Billboard's
list of top 100 singles artists since 1955. |
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